"The Future is in the Past"
Tassili, a national park in the Sahara desert, is the subject of a new documentary that explores its ancient cave paintings and rich history. The documentary, titled "Tassili," is a 47-minute film that provides an atmospheric record of the park's ancient cave paintings, ceremonies, animals, and deities,The film addresses the impact of colonialism on the site and probes distinctions between the ancient and the modern world
LOGO
The logo is inspired from The Tassili's rock formations, with their great geological interest and outstanding scenic beauty, serve as the foundation for the documentary's visual identity.in order to to create a cohesive and recognizable brand that resonates with viewers and conveys the documentary's message effectively
Color Palette
The color palette used in the documentary is inspired by the desert landscape and the rock formations. Earthy tones, such as browns, beiges, and warm oranges, dominate the color scheme, creating a cohesive and visually appealing identity that reflects the park's natural beauty and rich history
Pattern
The Tassili visual identity is used in various branding and marketing strategies to promote the documentary and attract a wide audience. These strategies include:
Giant billboards marketing
POSTERS:
the posters feature the park's rock formations, prehistoric art, and other visual elements to highlight the documentary's unique offerings and appeal
Social media campaign that showcase the park's stunning landscape
ancient cave art, and the making of the documentary, using visually appealing images and videos to engage followers and generate interest in the film
tv ads
Other assettes promotional materials
the Tassili visual identity for the documentary is a testament to the park's rich history, stunning landscape, and the significance of its ancient cave art. By incorporating elements such as rock formations, prehistoric art, color palette, typography, and symbolism, the visual identity creates a strong and impactful brand that resonates with viewers and conveys the documentary's message effectively.
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